Archive for the ‘Industry News | Advice | Trends’ Category

OpticsPlanet is supporting Chicago Blackhawks! We won!!!!!!!(part II)

Thursday, June 10th, 2010

What did I tell you!! I had no doubts that Blackhawks would win!! I was at the bar watching the game the whole night. It was so intense that I bit all my nails off :). We could not hear a thing when the game started, but after the 3rd goal that Flyers made the whole bar went dead. People were really quiet watching the overtime. When Patrick Kane made that goal the place went wild. I, personally, lost my voice and can’t talk today. People were dancing on tables, taking pictures with people they don’t even know, hugging and kissing each other. It was beautiful! The city was even crazier last night. Fireworks were everywhere. People were running around and giving high fives to people in the cars. It was amazing! I am sure we have more seasons like that coming!!! I wish I was there today meeting the team when they came home. I heard Blackhawks let their fans touch the Stanley Cup. This is what I call a real team with a real spirit! Go Chicago Blackhawks!

And guess what! I am getting my Ray Ban sunglasses! However now I am not sure which ones I want and if I want Ray Ban at all :). Help me choose! I like Ray Ban RB3267 sunglasses, Burberry BE3026Q sunglasses, or Serengeti Vittoria sunglasses.

Ray-Ban Wayfarer Rare Prints

Wednesday, March 3rd, 2010

Ray Ban 2140 Flower Print Ray Ban keeps going forward with the famous Wayfarer style! Now they offer rare prints for the most innovative and fashion forward consumers. RayBan has introduced new models with the funky and eye-catching prints - RARE prints lol These two new colors are a part of the special limited edition series.

Ray-Ban 2140 style 102132-5022 is inspired with the artistic Flowers motif. The frame has a cool blue-violet-light green “summer” print on the front and a solid blue color on the back. There is another RB2140 model 1018-5022 that features solid black frame front and has the trendy flower print on the back.

Ray-Ban Wayfarer Rare Prints - Subway Ray Ban 2140 1033-5022 is the Subway (or Metro) style. It has a print that represents a section of the NY subway map on the front!!! Looks kind of cool - check out the image. Same story as with the Flower model - it has a twin frame that comes black on the outside and textured with the metro print on the inside.

The good news for prescription wearers is that these frames are a part of Ray-Ban prescription sun glasses collection. You can have your Rx ground into the prescription lenses and rock in the stylish shades.

Wayfarer Glasses Rare PrintSpring is coming, get colorized with the new Ray-Ban sunglasses ;-)

Twilight Sunglasses

Monday, November 9th, 2009

Twilight SunglassesThe Twilight saga is discussed a lot today. The love story of a vampire and a teenage girl has divided the audience into fans and haters :-) Like any other popular movie would.

Many spotted the sunglasses Edward Cullen (Robert Pattinson) was wearing in the movie - Ray Ban Wayfarer shades. Ray Ban RB 2140 (color RB2140-901) model to be exact. Ray Ban is making amazing marketing efforts advertising this style. Robert Pattinson sunglasses And they are doing a pretty good job! This style hits all sales records … it has been one of the best selling styles for the last 50 years. You can see everybody wearing these sun glasses on the streets regardless of age, gender, or fashion preference. In addition to classic RB2140 sunglasses, Ray Ban issued two-toned Wayfarers, shield Wayfarers, and even tiny kids Wayfarer model. And I’m sure there are many more to come :-)

Interesting Fact about Sunglasses

Thursday, November 5th, 2009

I was planning to take the kids to Orlando to visit Disney World on their spring break. I was browsing the net making some research and came across with an interesting fact about sunglasses. “Since 1971, an estimated 1.5 million pairs of eyewear have been submitted to the Disney World Lost and Found. Over 100 pieces of sun glasses are stored into the Magic Kingdom every day.” Amazing, right?

Bolle - Fashion & Performance Combination

Friday, May 29th, 2009

Bolle has always been known as a manufacturer of outstanding sports sunglasses. But should the great fashion-forward style be sacrificed to outstanding optics, performance and safety? Of course, NOT! And Bolle proves it with their new 2009 sunglasses collection and offers a great combination of state of the art optics, lightweight frames and unique styles.

 A few years ago Bole introduced some bold designs like Bolle Belmont, Bolle Tease that were specifically tailored for women. The frames follow the latest fashion trends and are slightly oversized offering classy and sophisticated look. These sunglasses have been so successful, that this season Bolle decided to add a few more styles to the women’s collection including Bolle Ruby and Bolle Queen glasses.

Visit OpticsPlanet’s collection of Bolle sunglasses for the latest models. OpticsPlanet is an authorized Bolle dealer and sells only authentic Bolle eyeglasses, sunglasses, and goggles. You can also get your favorite Bolle frames with original Bolle prescription lenses - check out the Bolle prescription sunglasses collection for a full list of prescription sun glasses models.

Spring Is Here! Time to Bring Those Shades On!

Friday, March 6th, 2009

Wow! Today is the first warm day here in Chicago. It was snowing just a few days ago and today is 60 degrees and the sun is shinning. :-) Open Season, ladies and gentlemen. New trends, styles, collections, color patterns in fashion clothing and accessories. Sunglasses could be proudly named one of the key fashion accessories. New D&G sunglasses, Vogue sunglasses, DKNY sunglasses, Serengeti and Ray Ban sunglasses are already in the stores. A lot of frames this season are available with prescription lenses, so getting a new pair of prescription sunglasses shouldn’t be a problem.

Eyeglasses that turn into Sunglasses

Monday, February 23rd, 2009

Some people find prescription eyeglasses with transitional lenses very convenient. Transitional lenses adjust to the light conditions (that’s why they are also called lighted adjusting lenses). In other words, these prescription lenses darken under direct sunlight. LA lenses are available in all lens materials and different blank sizes, so your prescription should not be a problem.

If you would like to wear your frames as eyeglasses / sunglasses, you will have a choice of “clear to gray” or “clear to brown” transitional lenses. They will go completely clear inside and turn to gray of brown outside. Some sunglasses manufacturers also make tinted lenses that become darker when exposed to UV rays. Serengeti and Ray-Ban are two most popular photochromic sunglasses designers. Serengeti even offers their light adjusting lenses as a part of their prescription sunglasses program - Serengeti prescription sunglasses.

I also know some people who got sunglasses frames with the light adjusting lenses that go from clear to gray/brown. They liked the sunglass frames a lot and did not want to switch to an eyeglass frame. With the current wide choice of eyewear designers you can always find something that will work just right for you!
I will blog more about rx sunglasses with transitional lenses later!

Panoptx is now 7 Eye

Thursday, February 5th, 2009

Please be advised that Panoptx sunglasses are now sold under the name 7EYE. Here is the disclaimer that you can find on PanOptx official web site:

The great Panoptx products you’ve come to know and love are now being sold under the name 7EYE. Our core technologies remain unchanged; only the brand name and logo are new. Our new identity signifies our commitment to color management, delivering the 7 colors of the visible light spectrum with unsurpassed clarity. This marks the beginning of a new era of innovation that will see us introduce new frame styles, new eye protection technologies and new lenses to the eyewear market. …

The quality of the sunglasses did not change indeed. We currently carry the full collection of Panoptix sunglasses advertised under 7 EYE brand and we have not heard any complains from our customers yet. I will keep you posted!

I broke my sunglasses/eyeglasses! Want to buy an identical ones!!!

Thursday, January 29th, 2009

Sometimes it is not that easy to find the same pair of sunglasses or eyeglasses, especially if you purchased them long time ago and they are already discontinued by the manufacturer. Working for many years in the eyewear industry, I came up with a few useful tips.

Problem: :-( I forgot where I purchased them! - Solution: :-) As long as you know the brand and the style or the manufacturer’s SKU, finding an identical pair of sunwear or eyeglasses is not a problem. If you still have the broken glasses, take a look at the temples. Brand name and model number are usually printed on the backside of either right or left temple. If you are looking at eyeglasses frames, you might also find the lens size printed there. Knowing the brand you can easily google it and find the closest optical store that sells this brand or even better - an on-line store and have a new pair of new sunglasses / eyeglasses delivered to your porch. And we all know that on-line stores usually offer better deals. ;-)

Problem: :-( Can not find the same specs. It looks like they are discontinued! - Solution: :-) That’s not a rear case. Especially if you are looking for some designer sunglasses or prescription eyeglasses. Such manufacturers of designer eyewear as Ray Ban, Serengeti, D&G sunglasses and many others add new styles and discontinue old ones every few months. One of the reasons is that very often their optical collections reflect the same trends as their designer clothing lines. As the clothes fashion changes, so does the eyewear fashion. Some styles go away, some styles stay, some new models are introduced. The good news is that old styles come back in fashion. So if you can not find the eyewear looking by the same model number that was printed on your old frames, check out current eyewear collection from the same brand. Sometimes old styles are back to the collection as “re-innovated” models under a different part number. You might be lucky and your frame will be one of those!

I hope some of you will find my suggestions helpful!

Key Fashion Eyewear Trends for this Winter

Friday, January 2nd, 2009

Here are a few key elements that are popular in eyewear fashion this winter:

Ray Ban Wayfarer 2143 Retro looking rectangular frames are back in style. - Ray-Ban Wayfarer

Square lenses are truly chic this season. - D&G 6024, DKNY 4007

Large geometric shapes are still popular - Vogue 3637

D&G 6024B

Eyewear accessorized with crystals and gems are now available in the latest fashion eyewear collections. - D&G DD8042B