11 Aug

You get what you pay for

Posted by LarumD on

It’s summer. There are street fairs, festivals, gas stations and even kiosks at the mall. They all have something in common. They are trying to sell you sunglasses for 5 dollars or 3 for 10. Last week I even heard a man yelling “buy one get 2 free”. I actually laughed out loud. I try not to be a snob so I walked over and took a look at his wares. I saw many a Ray-Ban and Prada sunglasses knock-offs.

I used to tell myself that I didn’t deserve expensive sunglasses because I lose them or I break them. Then I stopped and thought; if I spend a lot for a good pair of sunglasses I will take care of them.

There is so much to consider when buying sunglasses. Look for authenticity if you are into brand names. Most authorized retailers should have a card or warranty information to prove the products legitimacy. Consider the technology of the lenses as well. Whether you are an intense sportsmen that needs a fog-proof lens or a fisherman that would like to get polarized lenses. Maybe you just want a lens that will adjust to the constant light changes even behind the windshield of your car. We only have 2 eyes and protection is the key. There are better materials the can even withstand high velocity particles. Frames have even come a long way. Some frames have shock absorption and some can even be twisted without breaking. It’s about features and benefits. Consider Julbo, Wiley-X and 7Eye sunglasses just to name a few. All this can be done but it’s worth more than 5 dollars.

Treat yourself. Buy a pair of good sunglasses and you will see the difference. If you don’t believe me try a friends on, if they will let you.


Larum Dean is a Senior Eyewear Expert, Fashion Eyewear Consultant and Optician at OpticsPlanet, Inc. "Being a natural salesman I bring class and sophistication to the team while making the customer feel valued. Most of my life has been in retail, be it shoes, jewelry, books or clothing, I know my stuff. Fashion and style are important to me."

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