16 Apr

Looking Great In 2008

Posted by Marketing on

The new year is here and everyone wants to know the fashion trend in sunglasses for 2008.

It’s still early in the season for the splashy rollouts of the new collections, but we’ll fill you in on what we’re hearing from the designers.

If you have your eye on cutting edge fashion, big is still beautiful. Larger-than-life logos like D&G by Dolce and Gabbana, DKNY Donna Karan New York, Anne Klein, Arnette, Spy Optic and Police are super-size stand outs. Bug-eyes look best on elongated faces that don’t get gobbled up by gigantic glasses.

More classic than retro, Aviator influenced styles are soaring in 2008. Ray-Ban Aviators and Serengeti Aviators are frequent flyers in this space. Serengeti is unveiling a number of new additions to their sophisticated fleet. Jumbo Aviators from D&G, DKNY, Ray-Ban, Police and Spy Optic are on the runway and ready for take off.

Making a legendary performance this year is the Ray-Ban Wayfarer with such box-office hits as the traditional Ray Ban Wayfarer Icons and the retro-inspired Ray Ban Outsiders Icons.

Be on the look out for bold colors. Technologically advanced materials offer a larger palette of frame and lens colors to choose from. Acetate frames in neons, vibrant reds and lime greens, and lens that feature gradient tints and mirror coatings.

The most significant trend of 2008, though, is to wear what looks good on you. If you’re not in the mood for big and bold, make a sleek and sophisticated statement. Anne Klein, Brooks Brothers, Ray-Ban and Serengeti take advantage of modern materials for a look that is confident and comfortable.


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